Every answer. Zero guesswork.
You don't have time to spend finding your store conversion bottlenecks. Fold's AI analyzes your data and tells you exactly how to fix them.
No spam. Just your waitlist confirmation, then updates when we launch.
This is costing you money right now
Your store gets traffic every day. Sales don't.
Know exactly where customers abandon and what to fix first.
You're staring at Shopify analytics trying to guess the problem.
AI translates customer behavior into clear, actionable recommendations.
1,000 visitors. Zero purchases. No explanation.
See the biggest conversion blockers ranked by estimated revenue impact.
You watch session recordings one by one hoping to find clues.
AI reviews thousands of sessions and surfaces recurring patterns automatically.
Every optimization feels like a shot in the dark.
Prioritized fixes tell you exactly what to test next.
More traffic just means more lost customers.
Turn existing visitors into buyers before spending another dollar on ads.
0
Live integrations
…
Founders using Fold
< 2 min
Avg. time to first insight
Daily
Revenue leaks found
How it works
Stop flying blind. Start seeing the leaks.
Three steps from “something is wrong but I don't know what” to “here's the exact problem and what to do about it.”
Connect your data sources
Link Shopify, Meta Ads, GA4, PostHog, Klaviyo, Mailchimp, and Stripe in minutes. Secure OAuth connections with read-only access.
Unify revenue, marketing, and customer data
Fold automatically combines store, advertising, analytics, subscription, and lifecycle marketing data into a single source of truth.
Turn insights into action
AI identifies revenue opportunities, wasted ad spend, retention risks, and performance anomalies, then recommends the highest-impact actions to take next.
Shopify
Orders & GMV
Meta Ads
Ad spend & ROAS
Google Analytics 4
Sessions & conversions
PostHog
Session replays, funnel analysis & heatmaps
Klaviyo
E-commerce email
Mailchimp
Email campaigns
Stripe
Payments & GMV
Security & Privacy
OAuth 2.0 only
No passwords stored
TLS 1.3 encrypted
All data in transit
Read-only access
We never write to your accounts
Encrypted at rest
Supabase AES-256
GDPR ready
Delete your data anytime
Features
Every leak, caught. Every decision, backed.
Four modules and nine intelligence features built to find revenue problems before they compound.
6 KPIs. One glance.
Revenue, sessions, ad spend, new customers, conversions, and customer acquisition cost all with 7-day trends and comparisons to the prior period.
- GMV & revenue from Stripe & Shopify
- Sessions & conversions from GA4
- Ad spend & ROAS from Meta Ads
- E-commerce orders from Shopify
- Growth Pulse — rolling 7-day trends
- Quick actions & recent activity feed
Revenue
$12.4k
▲ 8.2%
Sessions
9,340
▲ 8.2%
Ad Spend
$1,920
▼ 3.4%
CAC
$22.86
▲ 8.2%
Deep-dive into every metric.
Full 30-day daily breakdown per platform. Sparklines, trend percentages, and per-integration deep dives — Stripe, GA4, Meta Ads, Shopify, and all your other connected tools each get their own view.
- 30-day daily time-series per integration
- Stripe: GMV, AOV, refund rate, disputes
- GA4: sessions, bounce rate, conversions, top pages
- Meta Ads: spend, ROAS, CPC, impressions
- Shopify, Klaviyo & more
Ask your data anything.
Multiple persistent conversations, each with full context of your live data across all connected integrations. Get a fresh daily insight generated automatically and chat with follow-ups any time.
- Daily AI-generated insight from your live data
- Multi-conversation chat revisit old chats anytime
- Ask anything: "Why did revenue drop last Tuesday?"
- AI has full context of all your connected integrations
- Rename, organize, and manage chat history
Daily Insight
Revenue up 8.2% this week. Highest-converting source is organic search (34% CR). CAC improved 18% — your last A/B test is working.
AI Advisor
Revenue dropped 18% because your Meta campaign hit its budget cap at 2pm. Paid sessions fell 42%. Increase daily budget by ~$40 to fix it.
Anomaly Alerts
Refund rate spike? ROAS collapse? Sudden drop in orders? Fold catches it before it costs you and explains why in plain English.
Daily Digest
Every morning, your AI-generated summary tells you what changed, what matters, and what to do before your first coffee.
Trend Comparisons
7-day vs prior 7-day comparisons across all metrics. Know immediately whether you're improving or declining.
7 Live Integrations
Shopify, Meta Ads, Google Analytics 4, PostHog, Klaviyo, Mailchimp, and 1 more — all via OAuth.
7-Day Free Trial
Try every feature fully unlocked for 7 days. No card required, just sign up and you're in. Cancel any time and you'll never pay a cent.
Built for Founders
No jargon, no analyst required. Plain-English explanations, opinionated defaults, and actionable outputs only.
Cross-Platform Attribution
See which channel, paid, organic, email, or direct, is actually driving revenue. Fold links Stripe payments back to GA4 sources and Meta campaigns so you stop guessing.
Revenue Forecasting
AI projects your next 30 days of revenue by combining trend data from Stripe, ad spend efficiency, and traffic growth so you can see problems before they happen.
Custom Alert Rules
Set your own thresholds — alert me when CAC exceeds $50, when refund rate crosses 8%, or when daily revenue drops below $1k. Fold watches your numbers so you don't have to.
What you'd pay to find the same leaks
One-time funnel audit — no ongoing monitoring, leaks come back next week
Session recordings you have to watch yourself — no automatic leak detection
To manually build funnel reports, spot drop-offs, and figure out why
10+ hrs/mo clicking through Shopify, GA4, and Klaviyo trying to connect the dots
Total monthly cost of finding leaks:
$5,250 – $11,500/mo
Fold finds them automatically:
$19/mo
Continuous funnel monitoring — not a one-time audit
Pricing
Simple, transparent pricing
Try every feature free for 7 days. No card required, upgrade to Pro when you're ready. Cancel anytime.
Free Trial
Every Premium feature. Fully unlocked. No restrictions, no card required for the trial, upgrade to $19/mo whenever you're ready.
- All Premium features included
- Unified KPI dashboard
- Full analytics per platform
- AI Advisor & daily insights
- Growth Pulse & anomaly detection
- Cancel anytime
Premium
Full access to every feature. Starts with a 7-day free trial, no card required. $19/month after the trial, cancel anytime.
- AI anomaly alerts — revenue drops caught within minutes
- Website conversion audit — find leaks worth $2K-10K/mo
- True ROAS tracking — know which ads actually make money
- AI growth playbooks — custom plans for YOUR data
- Instant alerts via email
- AI chat — ask questions about your own data
- Export & shareable reports
Not ready to commit? Create a free account to explore the app — you can start your trial any time from inside the dashboard.
George Popa
Founder & CEO
Why I built Fold
Built by an ecommerce operator,
for ecommerce operators.
Running an online business means data is everywhere. Thousands of visitors browse your store but only a few convert. Made a lot of changes to the store but no real conversion lift.
I built Fold to solve that problem. Connect your store, marketing, analytics, email, and payment data in one place, then let AI surface the insights that matter most. Instead of digging through dashboards, you get a clear understanding of what's working, what's underperforming, and where the biggest opportunities are.
Questions? I personally reply to every email — info@usefold.io
FAQ
Common questions
Everything you need to know before you connect your first integration.
Still have questions? Email us →
Stop guessing.
Start knowing.
Connect your live integrations in minutes. Get a unified dashboard, AI-generated proven funnel fixes, and anomaly alerts, all your data, all in one place.
No spam. Just your waitlist confirmation, then updates when we launch.
7 days free · no card required · $19/month after · cancel anytime